The podiatrist will recieve an update in the prinicples and forms of energy applied to the body for therapeutic and diagnostic benefits, including the safe use of ultrasound therapy. The podiatrist will be able to recognize the requirement and contra-indications for electrotherapy and make a safe and practical application of ultrasound therapy.

Course contents: Aims & Objectives, Introduction, Stages of Injury, Electrotherapy applications, Therapeutic Ultrasound, Properties of therapeutic ultrasound, Application of therapeutic ultrasound, Contraindications, Reflective practice form, Further reading.

How to market yourself effectively in the healthcare setting.

1. Foundations of marketing: Introduction: 

 What is marketing?, Ethical Marketing, Fundamentals, your four Ps and USP, Multidimensional marketing.

2. Internal Marketing:

Your first steps, how to create your marketing plan, Setting marketing goals and how to set SMART goals, Budgets, Act Observe Adjust, Branding, Customer relationship management - building customer loyalty, How to present yourself to the public.

3. External Marketing:

Networking for success (including the networking toolkit), Professional referral system and how to manage referrals form other professionals, Guerilla marketing, How to get cheap advertising space, What is the best location to place and add and how often should you place an add?, The use of language in your marketing campaign and how it can improve your results, Writing a press release - Free publicity!

4. Powerful E-based Marketing:

Why use the internet?, You need a website, How to publish your website, How will your patients and you benefit from your website?, Ten characteristics of a good website, Search engine optimisation, Affiliate marketing and pay-per-click strategies.

Appendices: Brief guide - The Law, Bibliography, Customer Audit Cycle.